Completed my MBA in 2015 and since then I have been...

Scaling ad spends of E-commerce companies, while maintaining positive ROAS (Return on Ad Spends).

Optimizing ad accounts of SaaS tools, to reduce Cost per Customer Acquisition

Designing User Acquisition Funnels for Local Businesses, to generate quality leads using paid ads.

What can I help you with?

Facebook & google ads management

This includes setting up your ad account, by installing the pixel, event codes, creating product catalogs and relevant set of audiences.
Performing a thorough audit of your existing ad account and then optimizing the ad spends to achieve the best ROAS (Return on Ad Spends) or CPA (Cost per Acquisition).

Conversion rate optimization

It starts with auditing and analyzing your existing Customer Acquisition Funnel. After which, recommendations will be given to remove the choking points in your funnel to improve the conversion rate from Click to Page-views to Add to Carts to Purchases.

Designing acquisition funnel

It involves conducting thorough competitor research, mapping their acquisition funnels, wire-framing or creating blueprint of acquisition funnel and then developing the complete funnel from scratch.
Please note that the funnel will also include automated email or SMS campaigns,

Setting up layered retargeting

I am going to setup a layer-by-layer remarketing funnel which will capture back any prospective buyer that visited your website. Few examples could be -

Users who engaged with Ads
Targeting Facebook Ad Traffic with Google Ads
Top Time Spending users in last 30 days
Abandoned Carts (1 Day, 3 Days, 7 Days, 14 Days, 30 Days, 60 Days and 90 Days)

I'm ABHINAV SINGH

Completed my MBA in 2015 and since then I have been...

What can I help you with?

Clients I have worked with